The advertisement is an important part of a successful import-export business. No matter how good you are at it, you will never reach the level of profit that you want without promoting your company. To grow your business, you need a good strategy for public relations and marketing.
Luckily, there are many ways to advertise your business, and most of them can be easily implemented without high costs. Your promoting process should also be an ongoing task so, you can incorporate these strategies into your working routine. Here are the main things you can do to help your business reach new levels of success!
1. Create a Website
Your website is the best business card you can make for your company. Remember that a good import-export business has to be developed mostly online. You will have to find clients and make it easy for those clients to find you. An international trade business has to be well represented by a professional website.
You can do such a website yourself or invest in an IT service that will take care of it for you. Anything is worth trying as long as you end up with a dignifying website to introduce your business to the rest of the world. Make sure you incorporate important sections to your website such as a contact page for people to reach you, a testimonials page and services or offers page.
These pages are essential for a successful website and very important to charm your potential clients. Try to make it as welcoming as possible while you keep it easy to understand for all visitors. If you are a beginner in this business, you can start out by using one of the free platforms you can find online.
Most of them are easy to access, and they do a great job until you get the budget to invest in a domain. But don’t rely on the free platform for too long because it does show a lack of professionalism that you don’t want to be associated with! Investing in a domain is affordable, and you can make it one of your short-term priorities!
2. Have a Catchy Logo
After the website for your company is all set, you will need to take care of your logo. You might want to incorporate this logo into your website as well make sure you use a catchy image to represent your business and also an original slogan to go along with it. If you are not the best regarding advertisement and PR, you can consider hiring a team of specialists to find the best logo for you.
Your logo and slogan will be on all your advertisement items. And along the years you might want to invest in more of those items such as t-shirts, lighters or even key rings. The more present your logo is in the hands and lives of your clients and potential clients, the more your chances of success will increase. Get creative with your promotional items and try to make them functional instead of decorative. If your clients use these items, it is an almost free advertisement for you!
3. Develop A SEO Campaign
A good SEO campaign is the heart of your import export online marketing. If you invest in a good SEO, you will most likely find new clients faster because your website will be a lot more visible online. But what you need to make a good SEO campaign? The answer is simple as well as it can be complex.
You need quality content and well-chosen keywords. With these two aspects taken care of, you can start a good SEO campaign. Along the way, you can add special backlinks to advertise your content even better and send your readers to other articles from your website.
There are plenty of strategies to use to develop a high-quality SEO campaign and an efficient one at the same time. However, no matter how much effort you put into your campaign, remember to give it some time before expecting to see results. Usually, the traffic to your website will increase in some weeks or even months after starting such an online marketing strategy. But for the long run, it is all worth it.
4. Be Active Online
After investing in a website, a logo and an SEO campaign, you might think that your job is done. But this is not all you can do. After all this online work to support your import export business, you will need to stay active online. There are different forums made especially for importers and exporters from all over the world, and you should join as many of them as possible.
Make sure to add your website, logo, and slogan in your signature that way you can increase your advertisement while you reply to different online conversations. It will increase your visibility online, but it will also help you gather more information about the import-export trading.
5. Participate In Special Import Export Fairs
Most embassies will organize yearly fairs to develop the import-export process for their countries. And if you are a registered importer, you will most likely receive an invite to those fairs. To be on that list in your region, you will need to obtain an import-export license before anything else. Such a license is essential to function in this field so you might want to take care of it before diving into other advertising strategies.
By accepting the invitations to join the special fairs of import-export, you will have the occasion to find out about the best opportunities on the market ahead of time. You will also get to know valuable contacts that can even become your future partners. And being in such environments is a great occasion to promote your business among the right people.
You can make important contacts inside the authorities and be able to understand the legal aspect of an import-export business. Counselors, lawyers, and even PR specialists are usually invited to such fairs.
6. Keep In Touch With Other Import Export Partners
One of the secrets that can contribute to the brand awareness of your business is communication. By talking with other people that work within your niche, you can find out important information and also develop lasting friendships. Other importers and exporters shouldn’t be seen as competition but rather as potential partners.
You will not work directly with your buyers, but you will work with exporters to complete the import-export process. So, building strong relationships within your niche will only bring you more popularity and new opportunities to explore. Make sure to create a database to send newsletters to with your newest offers.
You might want to introduce a new type of product that you consider importing and see the reactions your idea brings. All these actions will help you promote your business but also take better decisions according to what other potential partners have to say.
Be Active On Social Media
Nowadays, social media can make miracles regarding advertising, and you should take advantage of its benefits. Start by creating accounts with your business name on different social media and update them constantly. Besides the fact that you should be active regularly on these accounts, you should also pay attention to the type of content you share. Such accounts are great for promoting your website and your offers or services.
You can also reach potential partners to do trading with and discover new ways to increase the potential of your business. On social networks, you can also find a lot of import-export business ideas to implement for your benefit! Be careful not to post only advertisements on your accounts because this strategy is known to bring fewer advantages than others. Instead of doing that, try to post informative content and only schedule a post per week about your offers.
People will come to your page for the information they can find and the fact that they see your offers will be like a nice bonus for them. If you are not sure how to create a proper and efficient social media campaign, or you don’t have the time for it, there are also plenty of social media managers that you can hire to do it for you.
What About Promoting An Export Business?
If your company is set mainly on export activities, you can adjust your promotion style to its specific needs. While most exporters tend to also become importers along the way, the two aspects of the business will remain quite different. Over time, you will be able to develop just the right type of promotion that is effective for your business.
But this usually comes after you gather enough experience and knowledge in your field of activity. So let’s look at some good strategies on how to promote export business. Remember that you can always apply the ones above as well!
• Customize your products.
As an exporter, you have to think like a salesperson exclusively. You will be selling your product to certain customers that you are most likely to find online. This is why it’s important to add some personality to your products rather than sell them as you achieve them from the producer.
You can create a catchy wrapping or one that is easier to use than other similar products. Give your product a unique name and add a nice slogan to the package so people will remind you easily. The main idea that you want to keep in mind is the originality aspect. You want to be different than other exporters, and for that, you need to offer your clients different merchandise.
• Make great offers
As a salesman, you need to be creative when it comes to the offers you put on the market. Get familiar with other exporters’ offers and find a fair way to beat them. You can drop your price to attract more importers toward your export company. Or you can add some diversity to your offers. A great strategy is to create promotional offers on those items that you want to sell fast for different reasons. Once you get familiar with the market price, you will know just how to go about making those unique offers.
Therefore, don’t skip the research phase if you want to obtain great results over the long run. Your potential clients might not recall your business name, but if they recall your offer, you are on the right path to a successful transaction followed by many others!
• Focus on one market at a time
Since you are an exporter, you will probably aim to break into different markets. When it comes to African countries, you need to get familiar with your target market. Nigeria has other needs than Ghana or Ivory Coast, and you need to be aware of those needs.
If you focus on one market at a time, you will be able to adapt your offers and products to that specific market. It will bring you more sales but also more recognition. Your potential importers will want to find an exporter that understands their needs and does the best to meet them. And you can even adapt your slogan to different markets so that your product will become more popular among other similar ones.
You can even travel to a certain country before starting to export your goods there. It will help you understand how the market works and what are your best options to adapt to it.
• Be aware of the risks
Sometimes, the desire to promote yourself can be so big that you might not recognize the potential risks that come along with this process. And the most common risk that you are taking is becoming the victim of a fraud. Many exporters are tricked into sending a large number of free samples to certain importers with the hope of having a prosperous trade in the future.
While some importers might ask for samples in a legit way, others will resell them without paying you any part of the profit. If you are new in this type of business, you are highly exposed to these kinds of scams. And when you find a potential importer online, you never quite know who you are dealing with.
To minimize your risks, try to double check your importer before sending them such samples. Look for their website and previous testimonials and reviews from other clients they had. If you can’t find any legit information about them, you shouldn’t take the trading any farther.
Ideally, try to avoid sending too many samples, even if it might seem logical to introduce your product to a new customer. And the best way to protect your business and your goods is by having a good lawyer to watch over your transactions and promoting the campaign. Better to be safe than sorry!
• Remain flexible.
When you are an exporter, you will need to make many changes over the years to secure your business and its success. You might want to break into many different countries and reach more than just a few markets. After all being an export is about reaching international fame! But to get there, you need to keep some flexibility in your activity.
Try to export different types of goods to different markets and bend your offers and services to fit those markets. Professional exporters understand that trading food can be as profitable and easy as trading electronics or vehicles. The strategy remains the same, but you need to be willing to trade a new product if you find a good market for it. However, always take it step by step because trying to skip levels will not bring you much profit in this type f business.
How Can Waystocap Help You Advertise Your Import Export Business
You can take care of the entire promoting process yourself, but that will also imply hiring some extra members in your team. Or, you can rely on Waystocap and skip most of the worries that come with this process.
Waystocap can offer you the advertising tools that you need for your import-export company. And by joining this system, you will be in contact with reliable potential partners to work within your professional future.