Africa: Advertising Offer #1 In Francophone Sub-Saharan Africa

Canal+ Africa

Press release

Paris, 30th August 2018 – CANAL+ ADVERTISING, the number 1 advertising sales house in French Speaking Sub-Saharan Africa, maintains its leadership on both Pan-African and national levels, with an average audience share of 31.7%, an increase of 3 points compared to the previous AFRICASCOPE * study.

In Sub-Saharan Africa, one out of three viewers watches CANAL+ ADVERTISING’s TV channels offer.

#1 on the whole population, the offer of CANAL+ ADVERTISING also establishes its leadership on all commercial targets: Men (29%), Women (34%), 15-34 YO (36%) and the African middle-class (35%).

Each of the mentioned targets corresponds to a perfectly tailored thematic offer: Drama (Women), Premium (AB Individuals), Sport (Men), Music (15-34 yo) and Kids (4-14 yo).

At the heart of these offers, TV channels delivering outstanding performances, once again highlighted by the AFRICASCOPE 2018** survey:

  • NOVELAS TV, 1st channel in French Speaking Africa on the whole population
  • CANAL+ SPORT, 1st channel in French Speaking Africa for Men
  • TRACE AFRICA, 1st musical channel in French Speaking Africa on the whole population; a real phenomenon for youth.

« We are the only ad sales house able to offer powerful audiences in all target-populations to its clients,  created by innovative contents and premium channels. CANAL+ ADVERTISING is the best partner for an effective communication strategy in French-speaking Africa. This new AFRICASCOPE ** study proves it once again! » stated Pierre-Paul Vander Sande, Managing Director of CANAL+ ADVERTISING.

Find all the results and analysis on our website :


Canal+ ADVERTISING is a subsidiary of Canal+  INTERNATIONAL . It markets exclusively advertising on channels and websites of Canal+ AFRIQUE, Canal+  SPORT , A+,  NOLLYWOOD TV, NOLLYWOOD TV EPIC, NOVELAS TV, GULLI AFRICA (edited by LAGARDERE ACTIVE), TRACE AFRICA , TRACE URBAN , TRACE GOSPEL and TRACE KITOKO (edited by TRACE) and advertising spaces of CANALOLYMPIA, 1st movie theater network in Africa.

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About Winston

Winston is a seasoned business journalist, with focus on African continent. My interests span from Tech to Finance, but in Africa. I strongly believe Africa has a lot and will eventually be one of the top economies of the world

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